Educating Your Customers on ‘Lease or Buy’ Decision
Perhaps you have noticed a drop in your business this last year; a year when the stock market has enjoyed a profit and home values are up. Why then, does the auto repair business continue to struggle? There are many theories as to why this is occurring, but one certain cause is the leased automobile.
There are many perks to an auto lease, and with good credit someone can sign a lease with zero down. Lease payments are generally less than the payment to own the vehicle, and a lease often allows the consumer to ride off in a car they could not normally afford to buy. Thus, leasing a vehicle is appealing to the consumer.
Did you know that close to 75% of luxury cars are leased? And with the free maintenance packages being offered, this is why your car-count is down. Although repairs on leases are the consumer’s responsibility, any major problems would be covered by the factory warranty.
Like all things in life, however, if it looks too good to be true, it usually is! It’s up to you to educate your customers when it comes to ‘lease or buy’. On the back page of this “Tip of the Month” are some “cons”’ customers often face in a lease. Perhaps this can enlighten your customer as to why owning is a better value.
(Stay tuned for Part 2!)
THE FUNNY SIDE
A man died and went to The Judgment, they told him, “Before you meet with God, I should tell you we’ve looked over your life, and to be honest you really didn’t do anything particularly good or bad. We’re not really sure what to do with you. Can you tell us anything you did that can help us make a decision?”
The newly arrived soul thought for a moment and replied, “Yeah, once I was driving along and came upon a person who was being harassed by a group of thugs. So I pulled over, got out a bat, and went up to the leader of the thugs. He was a big, muscular guy with a ring pierced through his lip. Well, I tore the ring out of his lip, and told him he and his gang had better stop bothering this guy or they would have to deal with me? “Wow that’s impressive, “When did this happen?”
The man replied, “About three minutes ago.”